DIGITAL BUSINESS

Accenture Strategic Business Analytics Chair

Innovations in digitization and automation are creating performance and productivity opportunities for business and the economy. Each day, a staggering number of data is generated to provide insights to decisions markers. Artificial Intelligence and machine learning enable analysing a large variety and volume of complex data to deliver faster and accurate decisions. Today, the priority is to leverage data for data driven decision making and to bridge the gap between units within an organization. To achieve this, companies are looking for business school graduates with analytics skills to drive value.

 

Accenture and ESSEC with the Strategic Business Analytics Chair are committed to train the next generation of leaders. Our dynamic teaching methods, designed for the Chair, ensure a rigorous, immersive and impactful learning experience. We shape future talents to the right mind-set, interpersonal and analytical skills to create business value. Finally, it’s also our priority to cultivate creativity and to build capacity to change.

Digital Disruption Chair 

Digital technologies and strategies have disrupted industries and companies for over two decades. And it keeps accelerating: digital technologies continuously enable new business models and paradigms to emerge: think blockchain, AI, crypto, NFT, Web3, digital platforms, super-apps, or even digital sustainability.

While the job market demands more and more experts (in data, coding…), there is also a growing need for managers with a versatile set of digital skills, who understand and speak all digital “languages” to develop a strategic market and product view.

The ESSEC Digital Disruption Chair prepares students to become all-around digital managers, fit to work in and lead digital projects and teams within traditional organizations, pure tech players, digital transformation consultancies, startups, scale-ups, or VC funds.

The chair focuses on digital strategy, transformation, and business models. Strategy is also studied through marketing, operations, finance, ethics, sustainability, and geopolitics.

Information Strategy & Governance Chair

Organizations face crucial challenges related to the governance of their information. Against this backdrop; the Strategy and Information Governance Chair offers an academic framework to meet these challenges. The Chair contributes to the advancement of knowledge related to the information governance. It provides a framework for anticipating market expectations, following a pragmatic and concrete approach. It benefits the entire ecosystem of private and public enterprises. Teaching and Research Chair, it constitutes a forum for privileged exchange between students, researchers, and practitioners. Using an appropriate pedagogy, students are thus trained in the concepts, methods, and tools of information governance. The researchers, attentive to the practitioners’ needs, ground their approaches in reality. Practitioners are thus at the forefront of thinking and developing information governance strategies.

ESSEC Media & Digital Chair

The Media & Digital Chair brings together ESSEC professors and industry professionals. Its goal is to train future managers with high potential, benefiting from sector specific knowledge in terms of businesses, to develop research, to analyze the fundamentals of the industry, to reflect on the issues faced by the industry and anticipate trends. It intends to open a laboratory of ideas and allow free thinking while giving partners a new perspective on the challenges faced by a sector at the confluence of our cultural, economic and political worlds.