DIGITAL BUSINESS
DIGITAL BUSINESS
A staggering amount of data is generated each day to provide insights. Artificial Intelligence enables the analysis of a large variety and volume of complex data to deliver faster and more accurate results to decision-makers.
Organizations need leaders understanding AI’s potential and business strategy to leverage these opportunities. These leaders must use data for informed decision-making and integrate AI solutions into business processes to drive innovation and efficiency. Harnessing AI for strategic advantage is essential for sustainable growth and survival; without scaling AI, many businesses risk falling behind. Accenture and ESSEC, through the Strategic Business Analytics Chair (SBA), aim to build such leaders.
Digital technologies and strategies have disrupted industries and companies for over two decades. And it keeps accelerating: digital technologies continuously enable new business models and paradigms to emerge: think blockchain, AI, crypto, NFT, Web3, digital platforms, super-apps, or even digital sustainability.
While the job market demands more and more experts (in data, coding…), there is also a growing need for managers with a versatile set of digital skills, who understand and speak all digital “languages” to develop a strategic market and product view.
The ESSEC Digital Disruption Chair prepares students to become all-around digital managers, fit to work in and lead digital projects and teams within traditional organizations, pure tech players, digital transformation consultancies, startups, scale-ups, or VC funds.
The chair focuses on digital strategy, transformation, and business models. Strategy is also studied through marketing, operations, finance, ethics, sustainability, and geopolitics.
Organizations face crucial challenges related to the governance of their information. Against this backdrop; the Strategy and Information Governance Chair offers an academic framework to meet these challenges. The Chair contributes to the advancement of knowledge related to the information governance. It provides a framework for anticipating market expectations, following a pragmatic and concrete approach. It benefits the entire ecosystem of private and public enterprises. Teaching and Research Chair, it constitutes a forum for privileged exchange between students, researchers, and practitioners. Using an appropriate pedagogy, students are thus trained in the concepts, methods, and tools of information governance. The researchers, attentive to the practitioners’ needs, ground their approaches in reality. Practitioners are thus at the forefront of thinking and developing information governance strategies.
The Media & Digital Chair brings together ESSEC professors and industry professionals. Its goal is to train future managers with high potential, benefiting from sector specific knowledge in terms of businesses, to develop research, to analyze the fundamentals of the industry, to reflect on the issues faced by the industry and anticipate trends. It intends to open a laboratory of ideas and allow free thinking while giving partners a new perspective on the challenges faced by a sector at the confluence of our cultural, economic and political worlds.