MARKETING

At the crossroads between past heritage and future prospects, between tradition and innovation, ESSEC’s Marketing focus in research and teaching has set it apart for more than a quarter of a century.

Today, ESSEC is reinforcing this expertise and broadening its approach with four Chairs dedicated to these matters.

Fast Moving Consumer Goods Chair

The fast Moving Consumer Goods Chair was the first Chair created at ESSEC in 1985 by Daniel Tixier. The objectives of the chair were bold for the time: they were to regroup actors from the worlds of academia and industry around a single educational objective. Today, the Chair has become a center for excellence in France in training young people for careers in the world of consumerism. Indeed, it has created over the years a unique and dedicated community of teachers and business executives who work daily to help the next generation of actors in this sector grow through an ambitious program of courses, seminars, meetings, and research.

ESSEC Food Business Challenges Chair

Today, most of the leaders of agri-food companies believe that the current systems will no longer be effective in ensuring the economic and societal objectives assigned to them, the first of which is to feed the world population while protecting the planet. ESSEC Business School and four leading food companies, Axéréal, Bel, Lesaffre & METRO, have decided to combine their skills and their expertise to create this new Chair. The objective of the chair is to train and to inspire the future industry leaders with an innovative mindset and a strong willingness to conduct the transition of Food Business with sustainable and reliable transition solutions. Together with partners and affiliates, we strive to reinvent tomorrow's food networks and businesses. The chair program is designed to provide participants with in-depth understanding of the food ecosystem, both from a human perspective and a technological point of view. It will also provide several approaches and tools to design and build the “transition for food and earth”.

The New LVMH Chair: Future of Luxury

Jointly created by ESSEC and the LVMH Group in 1991, the LVMH Chair is the longest-standing program worldwide specially dedicated to training young talents for careers in the luxury industry.

The new format of the LVMH Chair is highly innovative as it adds exclusive digital content to its offer. Through the digital content, open to all ESSEC students across 3 campuses and across programs, students will be able to immerse themselves in the world of luxury and the LVMH ecosystem, travelling through métiers and each step of the value chain: from design and creation, to brand management, supply chain and manufacturing, digital transformation and entrepreneurship, and client excellence.

For those students who get accepted into the face-to-face component of the LVMH Chair, they will discover that the Chair offers students a unique program that integrates theoretical knowledge through courses given by ESSEC professors and practical expertise through seminars given by LVMH managers.

The guest lectures given by the LVMH managers are the highlight for many LVMH Chair students as they are exposed to various LVMH Houses and topics, ranging from launching a new fragrance to managing the digital strategy of a luxury brand to dealing with supply chain challenges to meet customer expectations. The face-to-face component of the LVMH Chair also provides participants with hands-on experience through exclusive company visits and field projects.

Leading a Beauty Brand Chair

The Leading a Beauty Brand Chair is the first training for excellence in Europe dedicated to the beauty sector. This new sectorial chair aims at preparing students for an appealing career in the beauty industry and being equipped to face the new deal of the beauty world: growth of organic, sustainable brands in an agile and connected world.

The chair provides students with a highly comprehensive vision of the challenges faced by the beauty industry and train them with the active participation of our partners (The Estée Lauder Company, I.F.F, and The Groupe Douglas /Nocibé) to launch innovative product and services in the context of any situation.