Marketing
Marketing track
The Marketing track aims to equip students with state-of-the-art marketing knowledge and nurture them to become competitive and ethical marketing managers in the global marketplace. The Marketing track is committed to student professionalization by allowing students to familiarize themselves with current practices. Furthermore, the Marketing track brings together its community to examine crucial topics such as sustainability and marketing analytics.
The track covers marketing topics crucial for our student’s future careers. Students will improve their decision-making skills as they learn to use data to identify new market segments, establish distinctive brand positioning, manage brand strategies, and develop efficient marketing, among other skills.